Mascot and Logo Design

Overview

The mascot and logo design served as the foundation of the preschool's rebranding effort. Through a series of sketches, "BB" the bluebird, was created as the preschool's new mascot. After finalizing "BB," I focused on designing a complete logo that incorporated the new character.

Problem and Solution

Problem: The preschool lacked a recognizable mascot and logo to establish a strong brand identity.

Solution: Develop a unique mascot and cohesive logo design using professional tools and creative strategies.

The Process

Understand the Brand: Researched the preschool’s mission, values, and audience to define clear design goals.

Brainstorm Ideas: Created a mood board, gathered input, and sketched initial concepts.

Choose Design Elements: Selected a vibrant color palette, child-friendly fonts, and a bluebird-inspired design.

Design the Logo: Used Adobe Illustrator to create and refine digital versions of the mascot and logo.

Refine and Test: Tested the logo’s versatility across different formats and applications, ensuring consistency and adaptability.

Launch and Integrate: Provided the final logo in multiple formats and integrated it into promotional materials.

Tools

Adobe Illustrator

Outcome

By creating a consistent, visually engaging mascot and logo, I successfully redefined the preschool’s identity in a way that resonates with both children and families. The completed design not only enhances brand recognition but also fosters a welcoming community presence.

Below are the completed mascot and logo along with variations.

Variations